Give your content a voice

Give your content a voice

Has it ever occurred to you, how many things you do with the assistance of voice? With voice, it is possible to transmit emotion and become understood, express oneself richly and enjoy the happiness that music brings – for example through music. Sounds and voices warn you and calm you, and through voice, we can tell stories and enjoy ourselves. Why wouldn’t you give your content a voice?

Music touches people. A man is sitting in front of a piano and conducting orchestra.

Music is a great example of how sound can touch people.

The versatility of voice originates from it’s capability to transform in every occasion, mood and speaker. Even though written text can transmit feelings, those same words are much more informative when spoken. When we speak, we can express ourselves with different nuances, making the listener more aware of the different meanings of the sentence. Even so, the potential of sound has not yet been fully utilized – and that is what we want to change!

Better results by surrendering to sound waves 

Music is known to improve one’s performance in kognitive assignments. In other words, it improves performance in assignments that require knowledge. The best known impact on the human mind is the Mozart effect. A study, executed in the University of California, aimed to find out if classical music had a stimulative effect on one’s intellect. Participants were divided into three different groups. Group 1 listened to Mozart’s piano sonata for 10 minutes, group 2 listened to relaxation audio and group 3 spent that time in silence, before carrying out the actual assignment. Group 1, which listened to Mozart’s piano sonata, improved their performance more than the other two groups. The effects can be perceived only momentarily. 

Among elderly people, the same effect has been reported. Both healthy seniors and elderly people suffering from Alzheimer’s improved their performance while listening to classical music. 

Music can momentarily improve cognitive performance. A close up of a hand playing piano.

The research shows that one can improve performance momentarily by listening to Mozart’s piano sonata for 10 minutes.

Content with voice brings along whole new possibilities

Audiobooks and podcasts have brought spoken text into our daily lives and shown its possibilities even in the busiest of lifestyles. To this day, voice has been utilized in organizations’ websites merely on video. Now we want to explore the potential of voice and bring it to websites as its own element. 

We all have moments when the usage of web content is limited. One may be spending a sunny afternoon outside, just decided to go out for a jog or just sitting in the driver’s seat in the car. Traditionally websites haven’t been able to serve users in these situations, because reading on the screen of your mobile device is not easy – or permitted.

By adding voice to a website, you make content consumption effortless and therefore sound and its possibilities are worth pondering. People want alternative options for consuming content because the surroundings for consumption may vary a lot. By bringing the possibility to listen to content on your website, you can ensure that you serve your website visitors in the best possible way. You can give your visitor the chance to choose if he or she would rather read or listen to the contents. And at the same time, you take into account those who have a disability of some sort.

Do you want to learn more or what listenable websites mean in practice? Read more about our service here.

Sources:

Harvard Health Publishing, Music and Health
R.G. Thompson, Music Enhanced Fluency In Healthy Older Adults And Alzheimer’s Disease Patients

Menu