Listen-to-listen websites as part of brand marketing

Listen-to-listen websites as part of brand marketing

Voice has become part of the communication strategy of many companies. Listenable websites are still a new concept for many, even though their own expertise is now highlighted in addition to a written blog in an easy-to-consume format: for example, you can listen to a podcast while doing other chores.

Harness your voice – create an image of an innovative and customer-oriented brand

What would you like to communicate about your company to the outside world? Your goal is certainly to be an innovative operator that stands out from the rest in a way that takes customers into account. The true potential of sound has not yet been exploited, which is why the opportunity to listen to online content is a great way to concretely highlight the company's customer-oriented approach.

Nuorella naisella on kuulokkeet korvillaan.

An easy-to-listen website is a great way to highlight a company's customer orientation in a concrete way.

 

In expert organizations, a blog has traditionally been a way for a company to create trust in a (potential) customer. It is a good way to highlight expertise in a transparent way and at the same time create a relationship of trust with the reader. But what happens when there is no time to read?
Many people can certainly relate to a situation where they receive an article or article that sounds interesting, but they do not have the opportunity to familiarize themselves with it at the time. The situation could be different if the same email said that you can also if you want to. Listen content.

Simplicity is at the heart of voice service

The purpose of the voice service and the sound button installed on the website is to make it as effortless as possible for the person visiting the website to consume content. That is why we have wanted to make the service as simple as possible: all you have to do is press the Listen button and the website will "start talking".

When listening on a mobile device, the service uses a player, so the screen does not need to be on. The speech speed is also adjustable – if you wish, you can listen to the text at a slightly sped up tempo, for example. The button itself can also be customized to match the brand, as its color, shape and placement are important parts of the visual appearance of the website.

No more waiting for the right moment to read – listenable web pages make it easier to consume content

There is not always the opportunity – or desire – to read written text. There are many situations where the content listened to serves the goals of the page visitor better than the text read by the eye, as the voice service allows you to listen to websites regardless of time and place. Many business trips are accompanied by an audiobook or podcast. On the other hand, when jogging, you forget your own thoughts when you immerse yourself in the depths of an interesting talk program. While relaxing on the couch, you can close your eyes and just listen. The possibilities of use are endless!

Nainen juoksee metsässä. Hänellä on älypuhelin kädessään ja hän kuuntelee sieltä kuulokkeilla äänisisältöjä.

Listening to website content is easy! The phone's media player plays the text as a voice – you can even go for a jog and listen to an article you want to read at the same time, for example, which you don't seem to have time to read.

 

Make your business a pioneer and Give your website a voice!