Why should audio be found on a website? 8 reasons for sound.
Most of us are used to searching for and finding information online in a mostly readable format. At the same time, the content we listen to is growing in popularity. Why should audio be found on websites?
Increasingly, consumers are choosing content that can be easily consumed by voice over reading. The increased demand for content to be listened to, such as audiobooks and podcasts, is already driving consumer behaviour, and there is no going back. The information found online must be in an easily digestible format, or the content may be overlooked. A blog that can be read with the eyes is already expected to be a snappy measure, even though books listened to at the same time are growing in popularity. However, few website owners and organizations have time to familiarize themselves with the changes in evolving content or know how to take different customer groups into account on their websites.
We have listed eight arguments that speak in favour of the vote.
1. Pioneering
Audio is an excellent way to stand out and incorporate the current consumption trend into your own operations and brand. Audio is an ever-growing form of content, which is especially evident in the rapidly growing supply of both audiobooks and podcasts. Now website content can also be placed on an equal footing with other audio content!
Many online media have already adopted the news that can be listened to. In the name of accessibility, many public organisations have also wanted to be at the forefront of ensuring the smooth and versatile use of services.
2. Multitasking
Audio is a great way to get people's attention in those moments when traditional reading is not possible. Surely one of the secrets of the popularity of audiobooks and podcasts is the opportunity to listen to content while doing other things. The habit of doing several things at the same time, called multitasking, is familiar to many people in the busy everyday life. Until now, audiobooks have been a way to bring written content into a form that can be listened to, but in the future, reading websites and blogs by listening will also be one of the key options for consuming content.
3. The time spent on the website is longer
A satisfied website visitor stays on the site longer. When website content is consumed by listening, the time spent on one piece of content is often also longer. On the other hand, bringing the opportunity to listen to the site is a way to increase interest in the content on offer. This also affects search engine results, because in the eyes of Google, for example, longer time spent on the site means interesting and relevant content, which in turn increases the ranking in search results.
In the future, self-read and recorded articles may bring a nice change to the audio produced with text-to-speech technology. Especially on the websites of blog and news media, the potential of the feature is easy to perceive.
4. Neural voice is difficult to distinguish from real human speech
Technology and voice production have taken such huge steps forward that it is already difficult to distinguish the latest AI-generated voices from human speech. The so-called neural voice is already very natural speech produced with the help of technology. Companies have not yet fully exploited the potential of neural voice, which is why it would be good to include voice as one of the development targets for websites.
5. Adaptability
As technology develops, so do the possibilities of personalization. As mentioned, artificial intelligence voice is already so advanced that it is hardly distinguishable from real human speech. In the future, the user will still be able to choose the voice they like, and the tones can be modified, for example, from empathetic to happy and from soft to powerful. The user experience can be further improved by enabling the selection of a pleasant voice. Who knows, maybe one day you can even listen to articles with ASMR voice?
6. Refined customer experience
The customer experience can be positively affected in many ways. On a website, you can surprise the customer by offering the user the opportunity to choose the most convenient way to consume the content on the website at that moment. At the same time, it may be possible to offer an element along the customer's purchase path that competitors have not yet noticed to utilize.
7. Accessibility
The content on the website should be accessible to everyone, regardless of who is using the content of the website. Accessibility requirements require the websites of public operators to have an easy-to-understand, clear structure and technical ease of use. Although the purpose of accessibility is to make website content more accessible to a wide range of special groups, all users benefit from accessibility.
For those who struggle with readable text, the ability to listen to content can be crucial. For example, people suffering from dyslexia and perceptual disorders or poor eyesight, the elderly and those who read content in a language other than their mother tongue can get the support they need when they can listen to the content if they want to.
8. Security
At its best, online content that can be listened to promotes safety. When driving, you can listen to important texts on websites, which makes it possible to focus only on driving – and, of course, listening. You can also take your eyes off the screen when walking, for example, which makes it easier to observe your surroundings. When using the Voice Intuitive voice feature on a mobile device, the service uses the device's own player, which is why it is possible to turn off the screen while listening. Convenient!
Benefits of sound
Are you convinced of the numerous benefits of voice? Voice Intuitive offers a listening feature that can be installed on a website at a very affordable price and at the same time makes your website easily accessible and versatile. You can learn more about the features of our service here or order the feature to your website via the button below.